My Way Studio
Great works deserve to be seen
My Way Studio is a marketing strategy and creative direction practice helping creatives, small businesses, and purpose-driven projects find clear direction for how to position, communicate, and grow their work.My Way Studio is built on a simple belief: there is no one-size-fits-all formula. The right strategy is the one designed around your goals, strengths, and reality.
MY WAY MANIFESTO
Strong work needs clear direction
Talented people should thrive, and strong ideas should reach the audiences they are meant for.At My Way Studio, we work with people who care deeply about what they do — creatives, artists, makers, founders, community leaders, and entrepreneurs building meaningful ideas, products, and services. Many reach a point where visibility and growth no longer match their expectations. The next step becomes unclear, and they begin to question their work. In most cases, the work is strong. What’s missing is direction.In a world where social media constantly raises a bar — pushing you to do more, keep up, and follow what is trending — it becomes easy to feel overwhelmed and uncertain about what actually matters next for your work.The truth is that the most effective path forward is rarely generic. Every business, project, and creative practice has its own strengths, challenges, and timing. Your work is unique, and so is the way it grows.Direction matters. There is no single path to success. There is your way.
More than marketing advice
What works for you is unique
Most people don’t need more content ideas or generic strategies. They need clarity on what is actually working, what is missing, and what needs to change in order for their work to grow.At My Way Studio, we work across positioning, visibility, communication, branding, and growth strategy, shaped around your goals and the reality of your work to turn complexity into clear direction.
Queer Shakespeare
From performance to cultural positioning
Sales are often seen as the end goal, but what if there is much more to build beyond that?A theatre production of a classic Shakespeare play could be promoted through standard marketing — cast images, dates, and tickets. But every production carries a distinct message for its audience. A generic approach would not reflect the depth of the concept or create engagement beyond the premiere.This particular production was a queer adaptation, developed from a director’s interpretation that Shakespeare may have embedded hidden clues around queer relationships and identities within the text.The promotional strategy was built around this idea, positioning the production as an exploration of hidden meanings within the original work. The focus shifted from promotion to meaning — building cultural connection through key community voices and transforming the production into a shared statement of identity.The result was strong visibility and deep audience resonance within the community. The opening night sold out, with consistent ticket sales across the season. More importantly, the production established a clear sense of belonging and identity that audiences connected with, creating anticipation for future work and positioning the company as a distinctive cultural voice within the local theatre scene.
Gentle Touch
From product to experience
How to introduce a new niche product to a new audience and generate early sales? Let people experience it. People buy when they can relate.A new tactile product entered a market where people had some familiarity with similar concepts, but no lived reference for the actual experience. Standard product marketing would typically focus on features, materials, product imagery, and direct calls to purchase. While this approach is essential, it often requires time to build trust and desire.To accelerate adoption, the launch strategy was built around experience from the start. People were invited to interact with the product directly through demonstrations, workshops, and client sessions. The focus was on allowing people to feel the product and understand it through personal experience.This created immediate product comprehension, strong engagement, and early adoption driven by personal connection. The brand achieved initial sales quickly, supported by high conversion from in-person interaction. Recognition was built through personal experience and emotional response.However, this was only part of the strategy. Alongside direct experience, equal attention was given to the atmosphere surrounding the product — the storytelling, tone, and visual language that defined how it was perceived. This created a distinct brand world, where the experience of the product and the feeling around it worked together to form a cohesive identity.
Not a template
My Way is the method
It is a flexible approach that adapts to each project, combining marketing, social media, branding, and business thinking.There is no fixed formula — only what works for you, your business, and your reality.
01
Each project begins with a clear understanding of where you are and what you are building. We start with a discovery session, where we define your goals and context.
02
My Way Studio then works on your direction, shaping positioning, branding, communication, and opportunities based on what has been discussed.
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We finish with a follow-up session where you'll receive recommendations and a clear action plan tailored to your situation.
This is the foundation
Starting from $850
For more complex or ongoing direction work, pricing is tailored after an initial conversation. If you are unsure where you stand yet, we can begin there.
Why My Way Studio
Meet Ksenia
Hi, I’m Ksenia. I created My Way Studio to bridge the gap between creative ambition and commercial thinking. Coming from both creative and business backgrounds, I understand the challenge of balancing meaningful work with commercial outcomes.With experience across marketing, branding, and creative practice, I work at the intersection of strategy and storytelling, turning complex ideas into clear direction.I believe strategy should adapt to people, not the other way around. My role is to create clarity that works for your goals — so you can do it your way.
Find your direction
Make it your way
We’d love to hear about your project — what you’re building, where you’re stuck, and what you'd like to achieve.
Message received
Our work begins here
We'll be in touch soon to continue the conversation and explore the direction that fits your work.
